Digital Marketing – Incremental Revenue

Social media advertising can have a big impact on a brand. Digital marketing ads may encourage people to try a product, a free trial could lead to a purchase, and a purchase could lead to a person actually using a product. During this process, brand-centric conversations usually develop on social networking websites, which can be discovered through search. These conversations become a vital factor when it comes to making purchase-related decisions, as most buyers usually check out comments on social networks like Facebook before coming to a buying decision.These digital marketing conversations are usually driven by two factors, which are both controllable. The first is product design, and the second is the communications between customers and customer service agents. There is a strong connection between ROI and customer service. For instance, if an internet marketing professional takes the time to understand the relationship between the number of fans and the number of ‘likes’, together with conversations on Twitter between customers and service agents, they will get a true picture of the impact of their digital marketing campaign on social networks.A simple way to get such an understanding is to connect customer service actions with incremental ‘likes’, by tracking responses of customers to the digital marketing messages of your customer care agents. You may also begin tracking incremental revenue, either directly through your Facebook business page or other social media profile. So, what is incremental revenue? Incremental revenue can be in the form of subscription renewals, product up-sells, and customer saves collected through the actions of social care agents.Incremental revenue can also be calculated from the expense side, just like a phone interaction. Once you track the shift of call deflection, you will get a measure of the change in expenses connected with your digital marketing effort, together with its cost. Your digital marketing programme on social networks will now be connected to real money, offering a great way to calculate ROI.As an Internet marketing professional continues to build their marketing programme on social networking websites, it is important for them to think beyond marketing. A social media profile should also link to other functional areas of a business, which also take part in social media-based conversations, such as customer service. Take into account revenue, expense change and directional KPI’s, before setting up various ROI goals. Therefore, there are a number of ways in which you can also improve product promotion through Social media.
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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

Red Flags When Buying Online Health Insurance

In the past, without the Internet, everything is done via the telephone or person-to-person meeting. If you need to buy an accessory for your car, you will have to drive to the car accessories store and make the purchase. If you are hungry you need to go to the restaurant or fast food chain to order and get your food. If you need to meet with a client overseas, you will have to book a flight to go to that country.That was in the past. Today, many thanks to the Internet, everything is done online. For anything you need, an online store is offering and you don’t have to get up from your chair to do that. All it takes is a click of the button on your computer screen. Even buying health insurance plan for yourself or your family can be done online. The information available online is enormous and there are hundreds of that offer online health insurance. But buying health insurance cannot be compared to other products offered online; it is a serious matter and as such it requires providing some personal information through the website to facilitate the processing of your request for quote or application.While buying online health insurance can be convenient and fast, there are some things you need to watch out for. You should be able to detect red-flag signs before you get to the stage of finally making the purchase. Check the list below:1. Be doubtful about the reputation of any website that does not post their physical address and contact details. With such information posted on their site, you can physically inspect the office or address instead of just calling the phone. Sites that don’t provide these details should be avoided.2. All selling agents – whether online or offline will be required by law to employ registered insurance agents to sell these services in whichever manner. If an insurer’s agent declines to give their full details, it’s a warning bell. With their full details you will be able to check with the licensing department if he or she is indeed a licensed agent.3. Any website should be able to provide you with full details on the coverage and what are not covered by the plan that you are planning to buy. If the insurer cannot provide you with such details, end the transaction.4. Reputable online insurance providers will enforce strict confidentiality with respect to any personal information or detail you are providing them relevant to your application. It is important that you read their privacy policy to see their procedures and protocols upon receipt of the confidential information. Any website that does not have the icon (lock symbol) or other indicators of security on their webpage should be avoided. They should place high priority on the security of information passed to them.5. You should receive the original insurance policy and not just the printed form even if you have purchased an online health insurance. The Internet is just a tool used for the initial sales transactions. All the legal documents that need to be signed should be original and carries the insurer’s company seal with the company’s authorized signature. Be sure to check all the documents carefully to make sure they are legitimate documents from the insurer.It may be daunting and a little intimidating when you shop for health insurance online but it’s the easiest and fastest way for you to collect the information, assistance and selection you need. You just need to be observant and extra careful when dealing with just the screen of your desktop.