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For most business owners the key to success lies in a solid marketing plan with strong marketing tactics.A marketing plan is a blueprint that outlines a company’ overall marketing efforts.There are a ton of plan templates readily available on the internet.Taking advantage of these plan templates and marketing calendars can help determine the success or failure of your business in 2015Now, what happens when a marketing plan comes together?1. You will discover who your best most important audience is and what your clients want from youHopefully you are creating and offering products and services with a specific target audience in mind.However, you may find that clients, customers and patients other than your targeted audience will also been able to benefit from what you have to offer.Understanding who your audience is a key component in marketing, sales and improving your services and/or products.2. Increases awareness of your companyMost people won’t pay any attention to your company, unless they need you. They only care about themselves, it human nature.A marketing plan enables you to formulate a way to help future clients see the benefits of using your product or service. When done right, this establishes your credibility in the marketplace and hopefully solidifies your business as a reliable source.3. You will be prepared. When you have a good marketing strategy you’ll be surprised at how fast your company will be able to respond to unexpected marketing and developments from your competition.A well-written plan that covers all bases will include a projection on possible threats and detailed ways you can respond or capitalize off them. 4. Obtaining FinanceCompanies, including small businesses often need to acquire extra financing.A well-thought out business plan along with detailed marketing is evidence of good planning which could be extremely helpful in obtaining loans.Without a solid business plan and marketing strategy, even the most profitable business would have a difficult time getting financing. Free sample marketing plans are readily available online, they can serve as good examples while saving you time creating your documents.5. Save MoneyOne of the biggest benefits of a marketing strategy that your business is more likely to save money.The average marketing plan includes a set budget that will be used in your marketing efforts for the year.Yes, by outline your marketing plans, and specifying how much money is going to be used to support various marketing efforts it helps your company save a lot of money on unplanned marketing campaigns.If you and your team hasn’t sat down to develop a marketing plan for the year, it’s time to do so now.Start off with a marketing template to help outline your company’s marketing strategies the expand from there.There are so many benefits from having a marketing plan that it would be insane to start 2015 without one.

Are you one of the thousands upon thousands of people who are 60, 80, or 100 pounds overweight, and have tried diet after diet only to discover they didn’t work?Have you stuck to a diet and lost 10 or 20 pounds only to find that once the diet ended, you gained all your weight back and more?If so, you are definitely not alone. In fact, if you are one of the people who medical experts refer to as obese, chances are that a traditional diet isn’t going to work for you, and certainly the latest ‘fad’ diet isn’t going to work.By focusing on changing your eating habits to include more nutritional and healthy foods, rather than on weight loss and calorie counting, will help you to lose much more weight that any so called “Diet”The Problem With DietsThe main problem with diets is that they are designed for quick short term weight loss. This means that by their very nature they radically cut calories, and in doing so cut many of the vitamins and nutrients your body needs to maintain good health.While this may have little effect on those looking to only lose 5 or 10 pounds, for anyone who tries dieting long-term, they experience unrelenting hunger pangs, food cravings, and even begin to feel weak and more unhealthy than ever before. In addition, many of these diets end up robbing you of energy and make you feel depressed.And all of this leads to quitting the diet, possibly gaining even more weight back, while feeling that you have failed once again.Don’t Focus On Weight Loss Focus On Eating HealthyRather than focusing on weight loss, start focusing on eating more nutritional and healthy foods. By shifting your focus you are improving your overall health, while ‘shedding’ those pounds for good. Eating more nutritionally isn’t a diet, it is a lifestyle change that not only helps you lose weight, but makes you feel and look better from the inside out.Start By Learning All You Can About NutritionMost of us think that we know all about good nutrition, but in fact we really know little at all. For example, most people believe that low fat food is better for you than their fattier counterparts. Why? Because this is what we have been told.However, low fat food is often worse for you than the full fat versions. Take a look at the label on whole milk, or cheese, and then compare the low fat versions of these products.The low fat version may contain less fat, but they are extremely high in sodium that not only adds water weight, but causes a variety of health problems as well – and the processed low fat food products are notorious for replacing some of the fat with high fructose corn syrup so they can be called ‘low fat’ and ‘sugar free’.Additionally, you also need to learn how to prepare foods so they keep more of their nutritional value. Fresh raw fruits and vegetables are more healthy than cooked, and micro-waving robs almost all foods of their nutrients. Once you have learned more about nutrition, you can then also look for foods that are considered to be fat burning or anti-inflammatory, as well as nutritional.Why You Lose Weight With Nutritionally Sound FoodsOne of the reasons you lose weight when eating nutritionally sound foods is because many of these foods are naturally lower in calories. This means that you can actually eat more actual food and still consume less calories.And this is especially the case when comparing to foods like pasta, bread, cereal, and other high calorie processed foods that are often full of sugar – none of these are nutrient rich and healthy, and you can’t lose weight with ‘nutritionally empty’ foods.When you eat nutrient dense foods, you are also giving your body what it needs to function properly. This results in feeling more sated, so you are less hungry and have fewer cravings for your problem foods. And all of this results in eating less.Eating foods that are high in vitamins, minerals and other nutrients can help you feel better overall. When you feel healthier you have more natural energy – which makes it easy for you to increase your activity levels, which helps to burn off even more calories that results in more weight loss. And the beat goes on!Best of all you,can begin making small changes in your diet to include more nutritional foods, and then add more and more of these foods as you go along. This will give your body time to adjust to your new way of eating, while allowing you to change your diet in a manner that doesn’t send your body into shock and starvation mode.And whatever you do, don’t try to lose weight by fasting or eating ridiculously low amounts of calories. Each small healthy change you make, will result in more weight loss, and you can consistently meet your weight loss goals in a way that is healthy and will enable you to keep the weight off.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.