Advertising and Marketing strategies have become an integral part of a business promotional plan. These are powerful tools for attracting new clients and thus it enhances the business of the companies. These days you find hoards of marketing and advertising agencies taking care of the promotions and branding of the clients belonging to various sectors. Earlier this function was completely handled by a separate department meant for Marketing and now this function has been outsourced to these Marketing-Advertising agencies. One can hire these firms for promoting the company brand, its products and services in a planned and systematic manner. They use the latest advertising and marketing tools like online advertising, Newspaper display advertising, Search Engine Optimization and Pay per Click Advertising and Management.These companies also use the social media for marketing and promotions on the social media sites like Facebook, Twitter, LinkedIn etc and gain the attention of the website traffic. This method stresses on attractive advertising contents for grabbing the attention of the target audience on the social network. This corporate message spreads from a trusted third party through word of mouth and not from the company directly. This form of advertising depends on word of mouth completely. This is easily accessible through the internet and this helps in promotion of the brand name and enhanced customer care service.The Online Advertising is an effective method of gaining attention of the targeted audience. Online advertising has a global reach and has become one of the most popular ways of reaching out to the potential clients. It is also called internet advertising, which includes email marketing, search engine marketing, social media marketing, many types of display advertising and mobile advertising. These companies display these ads along with the editorials, so that the client’s attention is grabbed at the right time and mood.Print Advertising is one of the oldest and reliable tools of Advertising which has wide reach and impact. The ads are published just next to the editorials and are generally for larger budget clients. Contrary to the belief the print advertisement is still way ahead of the new age media of Internet advertising and SEO. Search Engine Optimization stresses on the perfect density of keywords in content, which is displayed on the website. This helps the website to acquire more visibility in the search engines and also improves the ranking of the website, which increases the probability of being viewed by the intended audience.All these tools are perfectly blended together to form a marketing and advertising mix, which is a kind of strategy to reach out the intended audience at the right time for optimum impact. These companies chalk out the whole marketing and advertising plan for the company keeping in mind their specifications and then implement it through these tools of advertising and marketing. You will find experienced professionals in these firms who have years of experience of handling diverse marketing and advertising campaigns with excellent results for the clients. This will surely assist you in gaining fresh business leads and earn you more profits, so why don’t you contact such an organisation and get your marketing-advertising plan straight.
What You Get From Online Pharmacies
Drug consumers now have 2 choices in purchasing their health treatments. The traditional and customary means is ordering from brick and mortar medicine pharmacies. These pharmacies not only entail spending for the drugs but also for the traveling charges. Individuals on a tight budget can opt for cheaper costs offered in online drug stores. The Internet based pharmacies are suitable for individuals] requiring maintenance treatment or those who live in far away areas. Web pharmacies also provide inexpensive bulk discounts. Large families can benefit and purchase at large orders from these Internet pharmacies.Relevance of Prescribed Notes
Like local pharmacies, the medicines you purchase must be approved by a doctor prescription ensures your health and future well being. Without the prescribed note, the pharmacy will not deliver your order. The unreliable online pharmaceuticals don’t need a prescribed note. With a doctor’s advice, you can know better the medicine’s chemical reactions and request for an exact brand name from the pharmacy. If your state can be remedied using a generic alternative, most online pharmacies offer lower prices for generic drugs. Unlike offline drug stores that can run out of supply, the online pharmacies will have them readily available. The pharmacy site also enables you to view all their offered medications. You do not have to face a long line just to ask a sales person if they have your drug.Picking the Web Pharmaceutical
When limiting your web pharmaceutical options, opt for the ones with a wide range of medicines. The top drug stores categorize their supplies based on their function. A comprehensive pharmacy site includes weight reduction medicines, pain killers, allergy medicines, and so on.Apart from the supply list, the online drug store should post their license. They must have approval from the FDA and a state pharmacy license. Without these approvals, the drugs aren’t being watched over and rechecked for apt processing. Review websites are also accessible for your referral. These websites come from testimonies of actual customers. Another useful source are forums of online pharmacy consumers.Confirmation Indicators of the Pharmacy
Check the website as well for an existing office address and contact number. Call the number to see if a business agent answers. Look through the web for the street address and check if it is a real place. If you gain nonexistent results, clearly it is a fake company.The drug store must always guarantee that the details you transmit are kept private. Look out for a lock key or read the legal terms to understand where your credit card or payment info is going. Your email should also be be confidential because you will end up with spam about Viagra or scam diet medicines.If the online pharmacy has trusted qualities, you’ll be able to save more money ordering from that site. Implement quality research to ensure you opt for a pharmacy that carries out quality services. The hours you spend will be an investment to your body’s long-term future. If you still think they’re not a practical choice, weight its disadvantages over the negatives of local pharmacies.
Alternative Financing Vs. Venture Capital: Which Option Is Best for Boosting Working Capital?
There are several potential financing options available to cash-strapped businesses that need a healthy dose of working capital. A bank loan or line of credit is often the first option that owners think of – and for businesses that qualify, this may be the best option.
In today’s uncertain business, economic and regulatory environment, qualifying for a bank loan can be difficult – especially for start-up companies and those that have experienced any type of financial difficulty. Sometimes, owners of businesses that don’t qualify for a bank loan decide that seeking venture capital or bringing on equity investors are other viable options.
But are they really? While there are some potential benefits to bringing venture capital and so-called “angel” investors into your business, there are drawbacks as well. Unfortunately, owners sometimes don’t think about these drawbacks until the ink has dried on a contract with a venture capitalist or angel investor – and it’s too late to back out of the deal.
Different Types of Financing
One problem with bringing in equity investors to help provide a working capital boost is that working capital and equity are really two different types of financing.
Working capital – or the money that is used to pay business expenses incurred during the time lag until cash from sales (or accounts receivable) is collected – is short-term in nature, so it should be financed via a short-term financing tool. Equity, however, should generally be used to finance rapid growth, business expansion, acquisitions or the purchase of long-term assets, which are defined as assets that are repaid over more than one 12-month business cycle.
But the biggest drawback to bringing equity investors into your business is a potential loss of control. When you sell equity (or shares) in your business to venture capitalists or angels, you are giving up a percentage of ownership in your business, and you may be doing so at an inopportune time. With this dilution of ownership most often comes a loss of control over some or all of the most important business decisions that must be made.
Sometimes, owners are enticed to sell equity by the fact that there is little (if any) out-of-pocket expense. Unlike debt financing, you don’t usually pay interest with equity financing. The equity investor gains its return via the ownership stake gained in your business. But the long-term “cost” of selling equity is always much higher than the short-term cost of debt, in terms of both actual cash cost as well as soft costs like the loss of control and stewardship of your company and the potential future value of the ownership shares that are sold.
Alternative Financing Solutions
But what if your business needs working capital and you don’t qualify for a bank loan or line of credit? Alternative financing solutions are often appropriate for injecting working capital into businesses in this situation. Three of the most common types of alternative financing used by such businesses are:
1. Full-Service Factoring – Businesses sell outstanding accounts receivable on an ongoing basis to a commercial finance (or factoring) company at a discount. The factoring company then manages the receivable until it is paid. Factoring is a well-established and accepted method of temporary alternative finance that is especially well-suited for rapidly growing companies and those with customer concentrations.
2. Accounts Receivable (A/R) Financing – A/R financing is an ideal solution for companies that are not yet bankable but have a stable financial condition and a more diverse customer base. Here, the business provides details on all accounts receivable and pledges those assets as collateral. The proceeds of those receivables are sent to a lockbox while the finance company calculates a borrowing base to determine the amount the company can borrow. When the borrower needs money, it makes an advance request and the finance company advances money using a percentage of the accounts receivable.
3. Asset-Based Lending (ABL) – This is a credit facility secured by all of a company’s assets, which may include A/R, equipment and inventory. Unlike with factoring, the business continues to manage and collect its own receivables and submits collateral reports on an ongoing basis to the finance company, which will review and periodically audit the reports.
In addition to providing working capital and enabling owners to maintain business control, alternative financing may provide other benefits as well:
It’s easy to determine the exact cost of financing and obtain an increase.
Professional collateral management can be included depending on the facility type and the lender.
Real-time, online interactive reporting is often available.
It may provide the business with access to more capital.
It’s flexible – financing ebbs and flows with the business’ needs.
It’s important to note that there are some circumstances in which equity is a viable and attractive financing solution. This is especially true in cases of business expansion and acquisition and new product launches – these are capital needs that are not generally well suited to debt financing. However, equity is not usually the appropriate financing solution to solve a working capital problem or help plug a cash-flow gap.
A Precious Commodity
Remember that business equity is a precious commodity that should only be considered under the right circumstances and at the right time. When equity financing is sought, ideally this should be done at a time when the company has good growth prospects and a significant cash need for this growth. Ideally, majority ownership (and thus, absolute control) should remain with the company founder(s).
Alternative financing solutions like factoring, A/R financing and ABL can provide the working capital boost many cash-strapped businesses that don’t qualify for bank financing need – without diluting ownership and possibly giving up business control at an inopportune time for the owner. If and when these companies become bankable later, it’s often an easy transition to a traditional bank line of credit. Your banker may be able to refer you to a commercial finance company that can offer the right type of alternative financing solution for your particular situation.
Taking the time to understand all the different financing options available to your business, and the pros and cons of each, is the best way to make sure you choose the best option for your business. The use of alternative financing can help your company grow without diluting your ownership. After all, it’s your business – shouldn’t you keep as much of it as possible?